About HOKA
Fly Human Fly — cushioned, responsive footwear built to help everyone move farther.
Our Story
HOKA was founded in 2009 in France with a bold, counterintuitive idea: instead of making shoes thinner and firmer, what if they were softer, lighter and more cushioned than anything runners had felt before? That question led to the signature maximal midsole and rockered geometry that define HOKA today.
Now headquartered in the United States, HOKA has grown from a small trail-running project into a global high-performance footwear brand. Across road, trail, racing and hiking, the mission has never changed — pair maximum cushioning with lightweight construction so people can run and move farther with less impact.
HOKA develops its products in close partnership with elite athletes, everyday runners and style pioneers. That collaboration keeps the ride honest and the innovation grounded in how real people move, whether they are chasing a personal best or simply looking to feel better on their feet.
Our Mission
To empower everyone — from elite athletes to everyday movers — to run and move farther with less impact, through footwear that delivers maximum cushioning without sacrificing lightweight performance.
What We Stand For
Maximal Cushioning
A signature high-stack midsole engineered to absorb impact and reduce fatigue on every stride.
Performance Innovation
We push the ride forward in partnership with elite athletes and everyday runners alike.
Comfort for Every Step
A soft, stable platform designed for easy miles, long distances and recovery days.
Inclusive of All Runners
From first-timers to podium finishers, HOKA is built for everyone who chooses to move.
HOKA is founded in France with a maximalist, high-cushion trail shoe concept.
The Clifton launches and becomes an icon of lightweight, cushioned road running.
Trail credibility grows with the Speedgoat, built for technical terrain and ultra distances.
HOKA expands into carbon-plated racing and cushioned hiking with the Rocket X and Anacapa.
HOKA continues to lead the premium performance segment across road, trail, racing and outdoor.
Move Farther With HOKA
Explore our performance categories or reach out with any questions — we'll help you find the right ride.